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Tuesday, April 22, 2008

Search Engine Optimization - SEO Workout

What is Search Engine Optimization? (SEO)

Search Engine Optimization is the process of making changes to the coding of a website in order to rank better in the search engine results page. There are many steps involved in the process, many of which include the following:
  • W3C Validation
  • Proper naming structure of files for search engines
  • Proper phrasing of the page title
  • Inclusion of a robots.txt file
  • Creation of a sitemap
  • 404 error handling page
  • Meta tags
  • Relevant site copy to page title
  • Site navigational structure
While this is a short list, there are many considerations that have to accounted for when optimizing your website. A knowledgeable Search Marketer should be able to determine what would be the best process to get your site coded in a search engine friendly fashion.

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What is Search Engine Marketing? (SEM)

Search Engine Marketing is the process of getting targeted traffic to your site by getting exposure of your site through various channels. Here are some examples of getting exposure for your site:
  • Press Releases
  • Article Writing
  • Blogs
  • Engaging in a link campaign
  • Directory Submission
  • Purchasing Text Links
  • PPC Campaigns
  • Banner Advertising
  • RSS/XML Feeds
A knowledgeable Search Marketer should be able to determine what would be the best process to market your site and get the most of your marketing budget.


Google Tricks

Enter just the word http for your search to find the top 1000 PageRanked sites.

Enter only www in your search to see how Google ranks the top 1,000 sites.

Manually type the following prefixes and note their utility:

  • link:url Shows other pages with links to that url.
  • related:url same as "what's related" on serps.
  • site:domain restricts search results to the given domain.
  • allinurl: shows only pages with all terms in the url.
  • inurl: like allinurl, but only for the next query word.
  • allintitle: shows only results with terms in title.
  • intitle: similar to allintitle, but only for the next word. "intitle:seoforgoogle google" finds only pages with seoforgoogle in the title, and google anywhere on the page.
  • cache:url will show the Google version of the passed url.
  • info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
  • spell: will spell check your query and search for it.
  • stocks: will lookup the search query in a stock index.
  • filetype: will restrict searches to that filetype. "-filetype:pdf" to remove Adobe PDF files.
  • daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
  • maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
  • phone: enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and zip code)
  • site:www.somesite.net "+www.somesite.+net" - (tells you how many pages of your site are indexed by google)
  • allintext: searches only within text of pages, but not in the links or page title
  • allinlinks: searches only within links, not text or title

    Search Engine Optimization (SEO) Resources

    A free listing of SEO Resources that will help you get your site ranked in the search engines.
    As always, if you know of a resource that you think should be on this page, drop me a line, and if it's up to snuff, it will get listed.
    Make Money From Google
    SEO Tools
    SEO Forums
    Free Ad Sites
    Fee Based Tools
    Press Release & Article Sites
    Press Release Tips
    Buy Text Links
    Traffic Generating Sites

    1 comment:

    Kanak Drishti said...

    SEO stands for Search Engine Optimization – It is a part of digital marketing and it plays the important role in website promotional activities. There are two parts of Search Engine Optimization first is On Page SEO and Second is Off Page SEO both are important. If you want to know more about Seo or Digital marketing so you can search SEO Services blog or articles which provide you all sufficient information.

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